Discover
Audience, market, competitors, offer and the real business objective.
Strategic diagnosisARTGINE / STRATEGY & CAMPAIGNS
Choose the movement.
Build the campaign around it.
Positioning, message, creative idea, launch plan and evidence for the next decision.
Back to Marketing Services ↗02 / FROM OUTCOME TO EXECUTION
One accountable path.
From outcome to learning.
Every stage has an output, an owner and clear evidence for what happens next.
Define
Positioning, message hierarchy, campaign idea and success measures.
Creative briefCreate
Scripts, storyboards, photography, film, design and channel adaptations.
Asset systemDistribute
Publishing, paid media, creators, PR and the landing journey.
Campaign launchConvert
Enquiry, response, follow-up, retargeting and sales handover.
Customer journeyLearn
Review qualified action, creative response and the next useful test.
Decision review08 / CAMPAIGN PATHS
Different goals need
different creative journeys.
LAUNCH
Tease. Explain. Demonstrate. Invite.
Build a connected sequence around the new offer, with a clear audience and next step.
- Pre-launch Proposition, teaser idea and audience build-up
- Launch Hero content, product story, creators and paid reach
- Follow-through Retargeting, response content and qualified handover
10 / THINKING BY INDUSTRY
A useful idea starts
with the context.
Selected approaches that connect market context to a focused marketing move.
Furniture / SELECTED IDEAS
Lead Generation
3D Virtual Showroom on Website
Embed an interactive 3D tour of your showroom.
Measure: Showroom-visit-to-meeting rateLead Generation
Free Catalog PDF via WhatsApp Opt-in
Offer downloadable catalog gated behind WhatsApp opt-in.
Measure: Catalog downloads → quote requests (48h)Lead Generation
LinkedIn B2B Ads → Interior Designers
Run LinkedIn Lead Gen Forms targeting Interior Designers in Gulf.
Measure: Cost per B2B leadLead Generation
Google Business Profile Full Optimization
Fully optimize Google Business Profile with 360° photos, products, and weekly posts.
Measure: GMB profile views → direction requestsFood Export / SELECTED IDEAS
Lead Generation
Alibaba Food Category Gold Listing
Prepare clear product listings for relevant food-export marketplaces.
Measure: Monthly RFQ count from Gulf food buyersLead Generation
WhatsApp B2B Catalog Bot for Food
Create an approved product-information journey for opted-in business enquiries.
Measure: WhatsApp inquiries per monthSEO & Content
Arabic Food Export Content Blog
Write about Egyptian food standards, quality, and export stories.
Measure: Organic traffic, B2B inquiries from blogPartnerships
Gulf Supermarket Chain Partnership
Develop a trade presentation and outreach plan for relevant distributors.
Measure: Annual supermarket contract valueReal Estate / SELECTED IDEAS
Lead Generation
Facebook Retargeting for Property Visitors
Retarget website visitors with video ads of units they viewed.
Measure: Cost per property inquiry, retargeting ROASLead Generation
Gulf Investor Buyer WhatsApp Outreach
Create relevant property content and an opt-in enquiry journey for Gulf-based audiences.
Measure: Gulf buyer revenue as % of totalTrust & Social Proof
Monthly Construction Progress Videos
Send monthly WhatsApp progress videos to buyers. Trust = referrals.
Measure: Buyer satisfaction, referral rate from existing buyersConversion Rate
360° Virtual Tour for Every Unit
Use a virtual tour to help remote prospects explore the available units.
Measure: Virtual tour → inquiry conversion rateApparel / SELECTED IDEAS
Lead Generation
Instagram Visual Lookbook
Publish styled product photos as lookbook. Stories + Reels + Feed.
Measure: Instagram follower growth, website visits from IGTrust & Social Proof
Micro-Influencer Gifting Program
Brief relevant creators on product demonstrations and transparent collaboration terms.
Measure: Influencer-driven sales, coupon code conversionsSEO & Content
Arabic Fashion SEO Content Strategy
Target trending Arabic fashion keywords + seasonal collection pages.
Measure: Organic traffic from Arabic fashion keywordsConversion Rate
Size Guide + Fit Guarantee on Website
Detailed size chart + fit guarantee = fewer abandoned carts.
Measure: Returns rate, abandoned cart rate, conversionPharma & Beauty / SELECTED IDEAS
Trust & Social Proof
Dermatologist/Doctor Endorsement Videos
Produce expert educational content using approved claims and an agreed review process.
Measure: Conversion rate on doctor-backed productsReels & Short Video
TikTok Before/After Skincare Series
Authentic customer before/after transformations (with consent).
Measure: UGC rate, sales spike after videosConversion Rate
WhatsApp Skin-Concern Consultation Bot
Offer non-diagnostic product education with a clear route to qualified professional advice.
Measure: Bot-to-purchase conversion rateCustomer Retention
Monthly Skincare Subscription Box
Curated monthly box at slight discount. Recurring revenue engine.
Measure: Subscription renewal rate, monthly recurring revEvents & Booths / SELECTED IDEAS
Lead Generation
Cold Email Campaign to Corporate Managers
Develop a relevant corporate outreach list and a considered email sequence.
Measure: Positive company replies per month — target: 5-10 meetings/monthLead Generation
LinkedIn Sales Navigator for Decision Makers
Use LinkedIn Sales Navigator to find events/marketing/PR managers at target companies and send personalized messages with portfolio examples.
Measure: Accepted connections from managers + positive weekly repliesLead Generation
Referral Program from Satisfied Clients
Invite satisfied clients to refer relevant contacts through an agreed referral programme.
Measure: New clients acquired through referrals per monthLead Generation
Free Event Planning Guide (Lead Magnet)
Offer a practical planning guide with a clear, optional follow-up choice.
Measure: Monthly downloads + % of downloaders who become clients11 / BUILD THE STARTING POINT
Tell us what needs
to move.
Choose the market, objective and workstream. The summary stays on your device and can be copied into an email.
MARKETING THAT CONTINUES INTO THE REAL WORLD?